Gamification may be the use of game mechanics to non-game activities to alter people’s behavior. Using gamification, corporate loyalty programs can significantly improve their effectiveness with the addition of more intrinsic motivators to the loyalty experience. The production of gamification projects is anticipated to create $1.6 billion in revenues by 20151 and investors took notice.

gamification service

The word "gamification" is used to explain the use of game mechanics inside a setting to assist encourage user engagement. There are many gamification examples used in addition to social networking, social buying and websites. Obviously game titles being the major supply of of inspiration and application.

Within the past year, over $10 million in seed capital has flowed into gamification platform startups and over $25 million into companies applying gamification like a core customer strategy. A minumum of one $100 million fund has recently dedicated a portion of their investment to gamification.2 Marketers also have fully embraced the tremendous potential of harnessing social online activities and games for that purposes of enhancing brand awareness-worldwide online social-networking advertising spending likely to exceed $4 billion by the end of 2011 (see Figure ).Targeted, casual social gaming audiences are among the best and compelling current online opportunities3.

gameification

Figure . Gamification examples - Advertising spend on websites keeps growing.

1 Proceedings at Gamification Summit 2011, Wanda Meloni, M2 Research, January 20, 2011.

2 “VCs level up with ‘gamefication’ investments,” VentureBeat, December 10, 2010.

3. Urstadt, B., “Social Networking Isn't a Business-But It may be Soon,” MIT Technology Review, July/August 2008.

Gamification is the application of game mechanics to non-game activities to change people’s behavior. Using gamification, corporate loyalty programs can significantly increase their effectiveness with the addition of more intrinsic motivators to the loyalty experience. Producing gamification projects is anticipated to generate $1.6 billion in revenues by 20151 and investors have taken notice.

gamification service

The term "gamification" can be used to explain the use of game mechanics inside a setting to assist encourage user engagement. There are many gamification examples utilized in conjunction with social media, social buying and websites. Of course game titles being the main supply of of inspiration and application.

In the past year, over $10 million in seed capital has flowed into gamification platform startups and over $25 million into companies applying gamification as a core customer strategy. At least one $100 million fund has dedicated some of their investment to gamification.2 Marketers have also fully embraced the tremendous potential of harnessing social online activities and games for that purpose of enhancing brand awareness-worldwide online social-networking advertising spending likely to exceed $4 billion by the end of 2011 (see Figure ).Targeted, casual social gaming audiences are probably the best and compelling current online opportunities3.

gamefication

Figure . Gamification examples - Advertising spend on websites continues to grow.

1 Proceedings at Gamification Summit 2011, Wanda Meloni, M2 Research, January 20, 2011.

2 “VCs level up with ‘gamefication’ investments,” VentureBeat, December 10, 2010.

3. Urstadt, B., “Social Networking Isn't a Business-But It Might Be Soon,” MIT Technology Review, July/August 2008.

Gamification may be the use of game mechanics to non-game activities to change people’s behavior. Using gamification, corporate loyalty programs can significantly increase their effectiveness by adding more intrinsic motivators towards the loyalty experience. The production of gamification projects is anticipated to generate $1.6 billion in revenues by 20151 and investors took notice.

gamification tools

The word "gamification" can be used to explain the use of game mechanics in a setting to help encourage user engagement. There are many gamification examples used in conjunction with social networking, social buying and websites. Obviously game titles being the main source of of inspiration and application.

In the past year, over $10 million in seed capital has flowed into gamification platform startups and over $25 million into companies applying gamification as a core customer strategy. At least one $100 million fund has recently dedicated some of its investment to gamification.2 Marketers also have fully embraced the tremendous potential of harnessing social online activities and games for the purposes of enhancing brand awareness-worldwide online social-networking advertising spending expected to exceed $4 billion by the end of 2011 (see Figure ).Targeted, casual social gaming audiences are among the most lucrative and compelling current online opportunities3.

gamification tools

Figure . Gamification examples - Advertising invest in social networking websites continues to grow.

1 Proceedings at Gamification Summit 2011, Wanda Meloni, M2 Research, January 20, 2011.

2 “VCs gain levels with ‘gamefication’ investments,” VentureBeat, December 10, 2010.

3. Urstadt, B., “Social Networking Isn't a Business-But It Might Be Soon,” MIT Technology Review, July/August 2008.